Selling Strategist, ECE Expert
Founder The Art of Selling to a Woman Group

I am an expert and thought leader on the subject of attracting and retaining high-value clientele. Over the last 20 years, my work has taken me to an estimated 20 different countries, lead teams who addressed the needs of more than 1.3 million diverse VIP customers, safely managed the state-of-the-art A380 aircraft valued in excess of US $375.3M, and a frequent speaker on the fine art of creating and maintaining brand value, especially for luxury brands with high price points.

The Art of Selling to a Woman is my flagship program. I created it out of a growing void in the market to capture the heart and loyalty of a long undervalued demographic, the luxury female consumer. Although women make 85% of all consumer purchases and are projected to earn more than men by 2028, my program focuses more on the brand experience this particular VIP demographic demands.

I am an award-winning instructor and author of international leadership, customer service and brand management programs for Qantas Airlines, having trained and lead more than 10,000 support staff responsible for creating world-class customer experience that is second to none.I frequently lecture on the subject and my first book, The Art of Selling to a Woman, which is scheduled to be published in the United States later this year.

Having attended the University of Queensland in Australia, and received more than 20 certificates and a diploma in the areas of training, leadership, “creating great,” change management, service behaviors, customer service and key performance from TAFE and Qantas College.

Born in South Africa I spent my early childhood there as well as Hong Kong, before taking up residency in Australia. I now live in Southern California.

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